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    Question

    The objectives of a customer relationship management

    strategy must consider a company’s specific situation and its:
    A capacity to generate sales Correct Answer Incorrect Answer
    B interaction with the market Correct Answer Incorrect Answer
    C customers’ needs and expectations Correct Answer Incorrect Answer
    D Profitability Correct Answer Incorrect Answer

    Solution

    It is important that any CRM implementation considerations stretch beyond technology, towards the broader organizational requirements. The objectives of a CRM strategy must consider a company's specific situation and its customers‟ needs and expectations.

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