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    Question

    _______ believes that consumers will favour products

    that are readily available at reasonable prices.
    A The marketing concept Correct Answer Incorrect Answer
    B The societal marketing concept Correct Answer Incorrect Answer
    C The customer concept Correct Answer Incorrect Answer
    D The production concept Correct Answer Incorrect Answer

    Solution

    Production Concept : This concept is the oldest of the concepts in business. It holds that consumers will prefer products that are widely available and inexpensive

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