Which of the following is NOT a step-in reduction of customer defection?

A Collection of data on sales and customers Correct Incorrect

B Estimating how much profit a company loses when it loses customers Correct Incorrect

C Distinguishing the causes of customer attrition and its management Correct Incorrect

D Defining and measuring customer retention rate Correct Incorrect

Detailed Solution

Overall, to reduce the defection rate means retaining the customer with your company. As retention is far cheaper than acquisition, you must keep a stringent eye on the defection rate of your company. The defection rate is not only for start-ups but larger companies too.

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Which of the following is NOT a step-in reduction of customer defection?

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