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    Question

    Which of the following is NOT a step-in reduction of customer defection?

    A Collection of data on sales and customers Correct Answer Incorrect Answer
    B Estimating how much profit a company loses when it loses customers Correct Answer Incorrect Answer
    C Distinguishing the causes of customer attrition and its management Correct Answer Incorrect Answer
    D Defining and measuring customer retention rate Correct Answer Incorrect Answer

    Solution

    Overall, to reduce the defection rate means retaining the customer with your company. As retention is far cheaper than acquisition, you must keep a stringent eye on the defection rate of your company. The defection rate is not only for start-ups but larger companies too.

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