Question

Which of the following is NOT a step-in reduction of

Q: Answer-Which of the following is NOT a step-in reduction of customer defection?

Overall, to reduce the defection rate means retaining the customer with your company. As retention is far cheaper than acquisition, you must keep a stringent eye on the defection rate of your company. The defection rate is not only for start-ups but larger companies too.

customer defection?

A Collection of data on sales and customers

B Estimating how much profit a company loses when it loses customers

C Distinguishing the causes of customer attrition and its management

D Defining and measuring customer retention rate

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Solution