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    Question

    In the ______, the focus of marketing study is on the decision-making process involved in the performance of ‘marketing function at the level of a firm.

    A institutional approach Correct Answer Incorrect Answer
    B managerial approach Correct Answer Incorrect Answer
    C functional approach Correct Answer Incorrect Answer
    D commodity approach Correct Answer Incorrect Answer

    Solution

    It concentrates upon the activities or marketing functions and focuses on the role of decision-making at the level of firm.

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