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    Question

    Who defined marketing as ‘A set of all actual and

    potential buyers of a product’?
    A Philip Kotler Correct Answer Incorrect Answer
    B Adam Smith Correct Answer Incorrect Answer
    C Milton Friedman Correct Answer Incorrect Answer
    D Alfred Marshal Correct Answer Incorrect Answer

    Solution

    A market is a set of all actual and potential buyers of a product. The marketer defines a market as a collection of all the potential and actual buyers of a product or service.

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