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Practice Basics of Marketing Management Questions and Answers

A women's clothing store having only one outlet likely falls under what form of ownership?
A survey of military health care providers on what types of supplies and how much should be stockpiled in the event of a bioweapons' terrorist attack could...
When Joe stops at the supermarket to purchase a pack of biscuits and other groceries and is the ultimate consumer in a pipeline from the producer through i...
Which of the following statements regarding the strategic business unit level is most accurate?
IKEA, Walmart, Big Bazaar, and Easy Day are all examples of a(n) ________.
You recently searched a brand's website to find information about purchasing a new netbook. This is an example of:
The Make-your-pot Workshop in Crossroad Mall sells custom made pots designed to be given as gifts for almost every occasion imaginable. For the make-your-p...
A company that experiences truncated future growth when launching a new product, may have failed to initially engage in:
Quick response and efficient consumer response delivery systems are most closely related to:
A type of retail outlet that focuses on one type of product at very competitive prices and often dominates the market is called a:
When marketers decide to use surveys to ask questions, they make each of the following assumptions EXCEPT:
Intermediaries make the selling of goods more efficient by:
All of the following are correct statements about print newspapers and digital newspapers except:
HSBC Bank (formerly the Hong Kong Bank of Canada) selected its advertising agency because that agency was "always sensitive to the possibility that somethi...
By using social media to focus on unmet customer needs, it enables marketers to focus on:
A local coffee shop conducts a survey of area residents who enter each one of the coffee shops in the area and learns that 85% desire an organic, fair-trad...
NIKEiD.com is an example of a service that allows for:
Fresh-cut flowers that used to only be available from florists can now be purchased at neighbourhood supermarkets. This is an example of:
The goal of a SWOT analysis is to:
Travelers are often in need of small convenience products and food items such as soft drinks. Airports, train and bus stations, and commuter stops do not h...
_____________ marketing concept can lead to marketing myopia.
The variety of different items a store carries is referred to as:
SBUs with low growth rate and low relative market share are called _________.
Consumers have more difficulty evaluating services than they do products; the difficulty results from the:
Consumer goods are products purchased by the ultimate consumer, whereas _____ are products used in the production of other products for ultimate consumers.
Which group of activities below is ranked from the LOWEST cost of inventory to HIGHEST cost of inventory?
A rapidly growing trend in marketing communications is:
The concept of designing marketing communications programs that coordinate all promotional activities to provide a consistent message across all audiences ...
Changes in the marketing environment are a source of _______ and _______ to be managed.
Companies recognize that having an online presence is necessary to compete in today's marketplace. The items that are listed near the top of a Google searc...
When assessing which fast-food restaurant to eat a hamburger at, you are essentially assessing the ____________ in the fast-food market.
The competitive situation where airtel, idea, and Jio control over 90 percent of the mobile phone market is called a(n):
Categorizing a group of consumers for soda on the basis of whether they wanted sugar-free and caffeine-free, caffeine-free but with sugar, or regular with ...
Communication is the sharing of message and requires six elements. Those elements are a source, a _____, a channel of communication, a receiver, and the pr...
Franchising is attractive for the franchisee because:
Amazon.in would be classified as what form of non-store retailing?
A Ford dealership would be classified under what form of ownership?
Direct selling involves ______ active customer involvement and _______ active retailer involvement.
Because the average consumer operates in a complex environment, the human brain attempts to organize and interpret information with a process called:
An ad for The Orchard high School, a private school for children, has the headline, "Bringing out the best in every child" This ad is appealing to the pare...

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