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    Question

    Statement “Price is the amount of money and/or other

    item with utility needed to acquire a product" is given by 
    A Stanton Correct Answer Incorrect Answer
    B Clark Correct Answer Incorrect Answer
    C JS Bain Correct Answer Incorrect Answer
    D J Robinson Correct Answer Incorrect Answer

    Solution

     According to William J. Stanton, “Price is the amount of money and/or other items with utility needed to acquire a product.  According to Prof. Philip Kotler, “Price is the only element in the marketing mix that produces revenue, the other elements produce cost.”

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