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Let CP = 100 and MP = 160 SP = 160 × (100 – x)/100 SP = (8/5) × (100 – x) SP = 160 - 8x/5 According to question, => (160 – 8x/5) × 100/112 = 100 => (160 – 8x/5) = 112 => x = 30% Now, => SP = (130/100) × 120 => SP = Rs. 156 Alternate method: => +60 – x – (60x/100) = +12 => -160x/100 = - 48 => x = 30% Now, => SP = (130/100) × 120 => SP = Rs. 156
All of the following marketers would consider unethical practices by consumers, except:
One reason for using magazines as an advertising medium is:
Examples of possible barriers to entry include all of the following with the exception of:
Consumers undertake ___________ buying behaviour when they are highly involved in a purchase and perceive significant differences among brands.
The type of need which a person is shy to admit is known as ___________.
_____________ marketing concept can lead to marketing myopia.
When customers buy services they consider the ___________ costs such as time.
More and more firms are monitoring social media sites to understand what is being said about their brands as a way to gauge what?
For marketers, the primary objective of coupons is to:
Specialty discount outlets focus on one type of product, such as electronics, or books, at very competitive prices. These outlets are referred to in the...