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Practice Basics of Marketing Management Questions and Answers

Direct Marketing and _____ often consists of interactive communication.
Which of the following statements describes a key difference between advertising and publicity?
Which of the following explains a person's consistent behaviour or response to recurring situations?
Motivation, Perception; Learning and ------ are psychological influencers
Sometimes consumers skip one or more of the purchase-decision process stages because of their level of ___________.
All of the following might be used in the development phase, except
The market testing stage of the new-product process often involves test markets or purchase laboratories in which the variable to test is:
Simulated test markets are the same as:
An approach whereby an organization allocates its marketing mix resources to reach its target markets is known as:
The goal of a SWOT analysis is to:
Which aspect of a firm, assuming classic economic theory, are shareholders most concerned about?
Shoplifting is an example of when consumers do not adhere to:
Profit responsibility, societal responsibility, and stakeholder responsibility are three forms or concepts of:
Green marketing is:
Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns, satisfying customer needs, and:
Consumer-oriented sales promotions are:
Short-term price reductions, commonly used to increase trial among potential customers or to retaliate against a competitor's actions are called:
Sampling is an appropriate strategy for which type of products?
In planning and obtaining publicity, a frequently used tool is the:
In physical distribution decisions, total logistics cost includes each of the following EXCEPT:
The lag from ordering an item until it is received and ready for use is called:
Quick response and efficient consumer response delivery systems are most closely related to:
The pairing of two brand names of two manufacturers on a single product is called:
The bundling of one company's multiple brands into a single marketing effort aimed at a common consumer group is called:
Mixed branding is a branding strategy:
Which of the following is NOT a basis used to segment organizational markets?
Which of the following is NOT a criterion used for selecting a market segment?
Which of the following is NOT a criterion for selecting a market segment?
Customer relationship management (CRM) is most closely related to the _____ era in the evolution of marketing.
What are the moral principles and values that govern the actions and decisions of an individual or group called?
The societal marketing concept is most closely related to:
How an individual organization directs its marketing activities and allocates its resources to benefit its customers is known as:
To be effective, customer relationship management requires all of the following except:
Because marketers cannot control all the conditions in the field, they sometimes conduct a different kind of experiment known as a:
According to marketing managers, each of the following is an example of a sales driver EXCEPT:
All of the below are considered basic techniques of exploratory research except:
Information provided by one firm on household demographics and lifestyle, purchases, TV viewing behaviour, and responses to promotions is called:
Observing people and asking them questions are two ways to obtain:
Identifying the prospect's role in the buying center would be typically done at the _____ stage of the personal selling process.
Suggestive selling is a type of:

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