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List of Brand Ambassadors of Government Schemes & Campaign

April 16, 2020

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Hi Readers,

Government from time to time keeps on initializing various schemes and campaigns like Swatch Bharat Mission, Beti Bachao Beti Padhao Abhiyan and Make in India, etc. to aware people of certain social issues and other things that can really affect our society in a positive way and hence the nation. The best way to aware people of these is to appoint some very popular personalities as their brand ambassador. A brand ambassador is a person or opinion leader or a community influencer who represents a brand to increase brand awareness and sales. In this case, it is mostly about creating awareness among the people by bringing into the light so that more and more people get aware of it. Their way of promoting these to their network makes a huge impact on society as most of the population follow them religiously and what they say or advocate really matters to them.

Government has now learned this trick and this is the reason why most of the government campaign or schemes has popular celebrities as their brand ambassador, for example, Amitabh Bachchan is the brand ambassador for City Compost Campaign which is a part of Swachh Bharat Mission that was launched back in 2014 by the Prime minister Shri Narendra Singh Modi. Similarly for Indian Psychiatric Society government has appointed Deepika Padukone as their brand ambassador to talk and promote a healthy mind and to make people aware of Mental Health. Given below is the list of brands and their appointed brand ambassadors. Questions from this topic are often asked in banking or other competitive examinations. It is recommended to note down the list in order to revise it later in the future.

List of Brand Ambassadors of Government Schemes & Campaign with Brand Name:

Name of the Person	Name of the Brand
Amitabh Bachchan	City Compost Campaign
Virat Kohli	Punjab National Bank
Vidya Balan	Samajwadi Pension Yojna
Piruz Khambatta	Make In India
Shah Rukh Khan	West Bengal Brand Ambassador
John Abraham	Arunachal Pradesh Tourism Ambassador
Narendra Modi	Incredible India
Nawazuddin Siddiqui	UP farmers’ scheme Samajwadi Kisan Beema Yojna
PV Sindhu	Central Reserve Police Force (CRPF)
Sachin Tendulkar	Anti- liquor and antidrug campaign of Kerala
Sakshi Malik	Beti Bachao, Beti Padao campaign” in Haryana
Amitabh Bachchan	Pulse Polio
Dia Mirza	Swachh Saathi
Madhuri Dixit	MAA- Mother’s Absolute Affection’
Deepika Padukone	Indian Psychiatric Society
Steffi Graf	Kerala’s Ayurveda
Shilpa Reddy	Confederation of Women Entrepreneurs (COWE)
Baba Ramdev	Brand Ambassador of yoga and Ayurveda in Haryana
Master Tiwari	Digital India
Amitabh Bachchan	Swachh Bharat Abhiyan